Spirits – Beverage Dynamics
Stoli’s 100 Days to Squeeze
The summer campaign encourages consumers to visit Stoli lemonade trucks and events at the national Stoli Lemonade bar. From the press release: NEW YORK,June 19, 2014 –Stoli® Vodkais positioning...
Stoli’s 100 Days to Squeeze
The summer campaign encourages consumers to visit Stoli lemonade trucks and events at the national Stoli Lemonade bar. From the press release: NEW YORK,June 19, 2014 –Stoli® Vodkais positioning...
New Jack Daniel’s Offering in China
Jack Daniel’s No. 27 Gold, a double-barreled and double-mellowed expression of the brand’s Old No. 7 Tennessee Whiskey, is now available in Asia. From the press release: LYNCHBURG, Tenn.,...
New Jack Daniel’s Offering in China
Jack Daniel’s No. 27 Gold, a double-barreled and double-mellowed expression of the brand’s Old No. 7 Tennessee Whiskey, is now available in Asia. From the press release: LYNCHBURG, Tenn.,...
Taking Home the Spirit with el Jimador
Tequila brand el Jimador launched “Take Home the Spirit,” a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more....
Taking Home the Spirit with el Jimador
Tequila brand el Jimador launched “Take Home the Spirit,” a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more....
TY KU’s Virtual Sommelier
TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the...
TY KU’s Virtual Sommelier
TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the...
Explore Bacardi’s Good Spirited Global Sustaina...
Bacardi is offering a virtual tour of the projects it has planned as part of the company’s global sustainability initiative. The on-demand video is available through June 30. From the...
Explore Bacardi’s Good Spirited Global Sustaina...
Bacardi is offering a virtual tour of the projects it has planned as part of the company’s global sustainability initiative. The on-demand video is available through June 30. From the...
Bringing Together Scotch and Tequila
Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky...
Bringing Together Scotch and Tequila
Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky...