Spirits – Beverage Dynamics

The Glenlivet Expands Media Investment

The Glenlivet’s new campaign is called, “It All Comes Back to the Original,” which will include the brand’s first television ad and a worldwide media roll-out touting Glenlivet’s single malt...

The Glenlivet Expands Media Investment

The Glenlivet’s new campaign is called, “It All Comes Back to the Original,” which will include the brand’s first television ad and a worldwide media roll-out touting Glenlivet’s single malt...

Woodford Gets In the Holiday Spirit

Woodford Reserve suggests the right Bourbons for different recipients on your shopping list this holiday season. From the press information: The holiday season is almost upon us, and this year,...

Woodford Gets In the Holiday Spirit

Woodford Reserve suggests the right Bourbons for different recipients on your shopping list this holiday season. From the press information: The holiday season is almost upon us, and this year,...

Brandy & Cognac: Steady As They Grow

While much of talk lately in the spirit business has been about the surge of whiskey sales in the US, the other brown spirit — brandy and Cognac — has...

Brandy & Cognac: Steady As They Grow

While much of talk lately in the spirit business has been about the surge of whiskey sales in the US, the other brown spirit — brandy and Cognac — has...

Trip Report: Visiting the Serralles Distillery ...

Earlier this year, I traveled to Puerto Rico to meet with sixth-generation rum maker Roberto Serrallés, vice president of business development at Destilería Serrallés. We met at the company’s rum...

Trip Report: Visiting the Serralles Distillery ...

Earlier this year, I traveled to Puerto Rico to meet with sixth-generation rum maker Roberto Serrallés, vice president of business development at Destilería Serrallés. We met at the company’s rum...

Spotlight Q&A: History and Heritage

Recently I spoke to Mike Keyes, the North American Region president at Brown-Forman who’s been with the company for 24 years. We talked about Brown-Forman’s tradition of whiskey-making, its recent...

Spotlight Q&A: History and Heritage

Recently I spoke to Mike Keyes, the North American Region president at Brown-Forman who’s been with the company for 24 years. We talked about Brown-Forman’s tradition of whiskey-making, its recent...

Beam Unveils Craft Series

Adam Harris, North American Bourbon Ambassador at Beam, introduced the new Jim Beam Signature Craft Series at the Flatiron Room in New York City. From the press release:   Jim Beam...

Beam Unveils Craft Series

Adam Harris, North American Bourbon Ambassador at Beam, introduced the new Jim Beam Signature Craft Series at the Flatiron Room in New York City. From the press release:   Jim Beam...